1993 - The Implementation Stage

    President Bob Baker told the membership that the 1992-1993 year was filled with many challenges as the Association moved towards implementing the various action steps outlined in the strategic plan. He recognized that some action items were implemented with seemingly little effort while others required considerable attention just to define the first step. Mr. Baker indicated that the number one priority of the implementation stage of the strategic planning process was the streamlining of the governance function through better volunteer training and better communication among committees, boards, council and administration.

This led to the establishment of a Steering Committee chaired, initially, by Grant Hammond of Hammond Consulting. Eventually, each committee would have specific terms of reference against which it would be evaluated. Council stopped doing committee work which allowed it to focus on long-term strategic issues.

The role of the Practice Review Board changed as a result of the implementation of the strategic plan. Following a review of the plan examination and field inspection program that had been in place since 1988, it was agreed that this process was not providing the results that the members and the public were expecting. To this end, the Practice Review Board placed a proposal before Council which contemplated a comprehensive systematic practice review program.

The Public Relations Committee became more active and, with Council’s support, retained the services of a public relations firm (Rose Country Communications Ltd. of Edmonton) to assist it in developing a five-year public relations and marketing plan. The plan was designed to assess current communication materials, develop a marketing strategy for each of the target groups and develop specific communication materials for each target group.

 

Back - 1992 - A New Era

Forward - 1994 - The Establishment of Systematic Practice Review